Match-Fixing Habit Leads to Lifetime Ban for Chilean Tennis Coach

The International Tennis Integrity Agency () has banned long-time tennis coach Sebastián Rivera after match-fixing claims.

It s unknown how many games Rivera affected. At the last count, the ITIA identified at least 64. But the number could be higher.

Rivera was once an aspiring tennis pro, although he never had the skills to advance higher than position 705 on any list, according to the ATP. Perhaps realizing he had no future as a player, he turned to coaching.

It was during this time of shaping the future of rising tennis players that Rivera began violating the ITIA’s rules. The organization doesn’t explain how it initially uncovered his crimes, only stating that his case involved “the highest number” of violations it had ever encountered.

Rivera’s world began to unravel in May when the ITIA’s Tennis Integrity Unit launched an investigation. It determined that, at least in 2017 and 2018, he engaged in several match-fixing incidents.

The ousted coach didn’t do himself any favors, either. When the ITIA put his career under a microscope, he didn’t bother to participate in the investigation. As a result, he never stepped forward to dispute the charges against him. This led to a lifetime ban on coaching and playing in any sanctioned match. He also can’t attend any sanctioned games.

Rivera will also have to pay a $250K fine. That won’t come from his tennis winnings, though. The ATP’s records show he only won $15K as a player.

Despite the lack of clarity regarding the exact nature of the violations, the ITIA provided details on the sections of its rules that Rivera violated. These included soliciting or facilitating betting on the outcome of matches and attempting to rig the outcome of matches. Rivera may have also bribed a player or players.

A profile matching his name with a description of being a former Chilean ATP tennis player indicates that Rivera now lives in . He lists his profession as an international representative for “All World Ventures” (sic), a company with more fluff than substance in its description.

That “foreign limited liability company” points to an entity with additional ties to the tennis world. In its list of directors and officers is Keanu D. Ellen, a former US unranked player.

Ellen’s most recent tennis matches were in 2017, according to the ATP. That year, he was busy in Egypt and , the latter of which has also been in the spotlight for match-fixing in tennis.